Wednesday, March 12, 2008

Why blinding your customers is bad for business.

So how do you get somewhere without being lost anywhere? You look at a map! With the advent of mapping applications online like those below, it is amazing how many businesses don't list their address and contact details. Your customers and potential customers might as well be blind. Help them see and find your location of business and increase the chances of a sale.

I recommend every business inform people on how to find their place(s) of business. Take a leaf out of the larger companies around you. The chances are they are doing it. The more information you provide, the better. It is not that hard to do and doesn't take that long to work out.

In a lot of these mapping services, you can add photos of your storefront and your street. Anything to help your customers find you is a good thing. If they can't, they will go to someone who will and you don't want that to happen.









I recommend you go to these websites, add as much information as you can about your business (address, contact details, photos etc) , download the 'embedding code' from the mapping service and add to your website. Just choose one of these mapping services to use for your site (like Google Maps) and use the others to compliment your marketing efforts. This effort should help you be somewhere as opposed to being no where or you might as well be a billboard in the middle of the Sahara ;-)


pinoez said...

Agree with the map. If you are using WordPress and need to display Google Map you may try phoogle plugin.

Sorry if this looks like a promotional comment but that plugin works :)


Chelle said...

Good point - so many times i look online for something & can't believe how little business owners do!

memoriesforlifescrapbooks said...

Just joined googlemaps. Thanks for pointing these out :)