Have you ever been caught doing this?

As any successful business owner would tell you, your reputation is everything. Not just the reputation of your product/service, you the owner as well. Always remember that when you think no one is looking, someone is. Always keep your appearances up and top notch. People will judge you by your appearance, how you treat them, how you treat others so always keep positive and do positive things. The more prominent your brand, the more scrutiny you will receive and you cannot afford to let your guard down for one second...not even for a look like the person in this pic.