Saturday, April 5, 2008

If it ain't broke, improve it!!

If you think you have perfected a product or service, it won't take long for your customers to identify a flaw or another way to utilise it. The key in maintaining your advantage over your competition is to continuously improve what you're offering so that it becomes irresistible to your clientèle. Do you think Apple stopped improving the iPod? or iPhone? Do you think Ferrari stopped improving the Ferrari? or Emirates Airlines stopped improving its services? No they didn't. The reason why, is that there will always be ways to improve your products and services to keep your customers happy.

To continuously improve requires outside of the box thinking to reach WOW status in the minds of your customers. If you aim to blow your customers away each and every time they experience your product/service, you will likely increase the probabilities of repeat business and referred business. Even watermelons can be square.

Can you imagine the possibilities of saving space in a department store of your product? this means you can sell more product. Can you imagine the space savings in your fridge or pantry with a square watermelon? this means you can fit a large watermelon quite comfortably in your pantry without it rolling around.

Sometimes, thinking of a square can help improve your bottom line.


Lynda Lehmann said...

Very cool. I've never seen such a thing. Many times I don't buy them because they're so cumbersome, so this is a great idea!

The Ideas Guy said...

Imagine square pumpkins or other large round fruit and vegetables? The possibilities are endless. Visually, it would take some getting use to though, however, the convenience factor would make me want to purchase such an item.