Monday, June 2, 2008

Do you smell? if not, why not!!

When it comes to smells, aromas, or scents, "Lush" takes the cake, or soap in this case. It doesn't matter if you're in London, Auckland, Vancouver, Newport Beach in California, the aromas of Lush will tickle your senses and attract your eyes and nose to their store like the Pied Piper playing a magic tune on his flute.

As I walked past a Lush store in Sydney yesterday, it reminded me of some thoughts I had many years ago of how businesses use aromas to attract people to their business directly and indirectly. It also took me back to childhood memories from smelling freshly baked bread from the local bakery to a Nestles chocolate factory to Starbucks, The Body Shop and now Lush.

For many years, aromas have been used as a tactic to attract customers to their business. What would be interesting, would be to find out how many businesses actually use aromas. For any business, give it a try. Talk to an aromatherapist to ensure the aroma you use 'fits' with your business. Not only will it attract people from off the street to your business, an aroma will create a memory in your customers minds. When they smell the aroma again, and you combine and reinforce this memory with a positive shopping experience, your customers will likely remember your business and brand for a very long time. In fact, you may even create another line of business if enough customers start to ask if they can purchase your aroma.

hmmmmm, I'm now recalling the smell of freshly popped popcorn. I think I'm going to watch a movie. Have an awesome day!!! ;-)

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Andrew Goulding Articles said...

I learned yesterday that the smell emanating from Darrell Lea chocolates stores is not the liquorice that it sells...but a patented aroma that's dispensed through diffusers.

I was crushed!


K. Fields said...

When I worked as a cook in a popular restaurant, we use to throw onions on the grill. The smell of onions cooking seems to make people hungry and draws in the crowds.. :)

Great Post! :)