Design is one of the most important aspects in marketing. Design is EVERYWHERE in our lives from nature to products/services to processes. It is integral to how your customers perceive your company, it is integral to how they TALK about your company to their friends, their families, their colleagues and even in small talk. EVERYTHING should start with design right from the outset in the processes you use to the product/service you want to market, if it doesn't, you will fall behind the businesses that do. Design can affect you emotionally, spiritually, and physically. Design can stand the test of time or be a drop in the ocean of time. Design is the structure, the form and the flavour. 
"Form follows function – that has been misunderstood. Form and function should be one, joined in a spiritual union.” Frank Lloyd Wright
Have you ever had a conversation about the iPod? a website? a YouTube video? the food in a restaurant? the customer services of an airline? a hotel you've stayed in? your computer? the clothes you wear? the shoes you wear? what about the water you drink? It is a good chance that companies that think about 'design', want you to buy into their design(s) and talk about their design(s).
You got the luuuuuurve!!!
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