Saturday, February 23, 2008

Freezing Grand Central

Now from time to time, a new buzz marketing effort spreads like wildfire throughout cyberspace and one cannot ignore how COOL the idea is...or more poignantly, how intriguing it would be to actually see it happen with your own eyes or to be a part of such a campaign.

The "freezing of Grand Central" in New York City is one of those ideas. Basically, you round up ten to several hundred people to meet at one place, organise them, tell them the plan and execute. This is flash-mobbing at its best.

By using the internet as a tool of organisation and communication through social networking sites such as Facebook, Myspace, or Bebo, organising rallies of this size can be done quickly and inexpensively by recruiting your friends/family and like-minded individuals to set your idea into action. In a market-place that's full of marketing noise, companies small and large need to take note and understand how to use the applications on the internet as a conduit to pushing their marketing messages out there. Not only is the market-place noisy, it's getting crowded and people are switching off. Just look at the proliferation of TiVo like systems in homes.

So how do you stand out? You develop and record your idea that's going to create some serious buzz. Then you shout and tell every Tom, Dick and Sarah to spread the word for you. Welcome to the world of the networked community. Small businesses with innovative ideas can now spend much much less than their larger competitors on advertising and gain a greater scope in the spread of their message. Scale is no problem because Youtube, DailyMotion, Revver etc take care of that for you.

Take a look at this video. Do you think if you saw several hundred people frozen in your major transport hub make you wonder...what the!?!?

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