Can you jump into your jeans? These guys can!

One of the hottest hits on the Youtube circuit now is the 'uncovered' ad by Levis Strauss where guys literally jump into their pants performing all kinds of stunts and antics to do so.


If buzz/viral marketers were looking to create surreptitious advertising online then Levis Strauss has created a nice template. It is the intersection where Jackass meets ordinary people, outrageous stunts, wow factor, fun, intrigue and turning the ordinary into the extraordinary .

I must warn you though, blatant naked advertising isn't that effective in social media circles. It is too impersonal, formal and for reasons explained they don't quite encapsulate what it takes to get mouths 'wagging' or in this case, 'forwarded'.

As people become more educated and frustrated with the flood of advertising on their senses, the less they want to see it. However, if the ad is highly interactive, relational, and feels less like an ad, the more likely it will succeed.

Check out these guys because in the space of a week, it has been viewed 1.5 million times!!!

Just one thing before I forget: DO NOT TRY THIS AT HOME!! Im sure these got well compensated and possibly a few visits to the doctor and physiotherapist.

How to advertise without advertising

Watch this video to see how to advertise without advertising and creating buzz without buzzing. This is the most effective way to create viral campaigns and to get WOM (word of mouth) buzzing. Build from the ground up, ensure it is unique, add a dash of humour, record it, let everyone you know know about it and watch your brand exposure explode.

So how can you advertise your products/services without advertising? Watch here.

Let me show you how to get $100,000 worth of advertising for FREE!!!!!

How do you get $100,000 worth of advertising for FREE? Watch the video below and this is an example of how to exceed your marketing objectives with a little bit of imagination, sound planning and a decent budget. However, it doesn't have to be that way. You can make more than a dollar out of 15 cents if you hit the 'sweet spot' as they say in tennis.

With the shrinking of our world now through social networking sites and inexpensive communications, anyone can compete against the large advertising agencies with a lot more imagination and very little money. Just have a sound plan, a perfect execution, a video camera, record, upload then shout from the hills to let everyone know about your stunt. If your film package is intriguing, interesting and memorable or topical, people will let others know about it. Effectively, it will spread like a virus. Simply look at the will.i.am 'Yes We Can' video or the top viewed videos on YouTube, Revver, or Metacafe. These people get it by default or with a detailed plan.

You may have heard of the terms, viral marketing, buzz marketing, or guerrilla marketing, they are all related and very similar in objective(s). They either want 4 things:
1. to create maximum exposure for very little money to increase brand awareness,
2. to drive traffic to a physical store or website for sales,
3. to develop a call to action like signing people up to a petition/organisation/business or to organise a rally of some sort
4. to entertain

At the end of the day, it's mostly about maximising your return on investment (ROI) and getting more bang for your buck. HOW people execute their "viral buzz guerrilla marketing" or "VBG" campaign is where they differ. Essentially, the raw ingredients are the same.

Watch the video below for some inspiration of how to capture eyeballs and to get people to talk about your product/service.

...but if you want some advice on how to develop a "VBG" campaign, then contact me. I may be having a great day and I may shoot some quick FREE ideas your way ;-)

Now how much are these ideas worth to your business?